Colors

Neutral Colors       Core & Accent Colors      Color Guidance         Examples of Color Use     

Color Palettes

We use color to bring approachability and flexibility to our visual identity system as building blocks for compositions. Color enhances design and meaning, but we use it as an accent rather than the main element. Avoid color overload, it dilutes focus. Use these colors exclusively for all corporate communications. It is essential that color remain consistent across all applications without adding
additional hues.

NEUTRAL COLORS

The use of limited color enables us to provide versatility and clarity to visually communicate with our employees. Designs should be mainly comprised of a neutral white background, using color with sufficient contrast for accessibility to create focus.

EXTRA LIGHT GRAY

5%

#f5f6f7

R245 G46 B47

MEDIUM GRAY

45%

#9fa0a1

R159 G160 B161

LIGHT GRAY

12%

#dee0e3

R245 G46 B47

DARK GRAY

65%

#767777

R159 G160 B161

GRAY

20%

#d1d3d4

R245 G46 B47

NEAR BLACK

85%

#484949

R159 G160 B161

CORE AND CORRESPONDING ACCENT COLORS

Accomplished Blue is the core corporate color, supported by its corresponding accent color. Additional core colors include Conscientious Green, Universal Yellow, and Empathetic Orange. Each of these colors must be used alone, never together, as purposeful reinforcement to the Whirlpool function, event or purpose. If additional colors are needed, each color has a corresponding accent color to help balance your project.

ACCOMPLISHED BLUE

PMS 7694

C100 M77 Y34 K20

#0d436b

R13 G67 B107

ACCENT BLUE

PMS 299

C81 M18 Y0 K0

#00a0dd

R0 G160 B221

LIGHT ACCENT BLUE

PMS 299 @ 10%

C8 M1 Y0 K0

#edf4fc

R237 G244 B252

BLACK

100%

#484948

R72 G73 B72

CONSCIENTIOUS GREEN

PMS 7737

C64 M15 Y100 K2

#6aa342

R106 G163 B66

ACCENT GREEN

PMS 365

C29 M0 Y56 K0

#c7d88e

R191 G216 B142

LIGHT ACCENT GREEN
PMS 365 @ 15%

C5 M0 Y9 K0

#f6f9ed

R246 G249 B237

BLACK

100%

#484948

R72 G73 B72

UNIVERSAL YELLOW

PMS 124

C0 M28 Y100 K6

#eeb111

R238 G177 B17

ACCENT YELLOW

PMS 122

C0 M17 Y85 K0

#f3d04f

R243 G208 B79

LIGHT ACCENT YELLOW
PMS 122 @ 15%

C1 M2 Y11 K0

#fdf7e4

R253 G247 B228

BLACK

100%

#484948

R72 G73 B72

EMPATHETIC ORANGE

PMS 7576

C10 M56 Y76 K0

#e08650

R224 G134 B80

ACCENT ORANGE

PMS 714

C0 M39 Y69 K0

#faa961

R250 G169 B97

LIGHT ACCENT ORANGE
PMS 714 @ 10%

C1 M4 Y7 K0

#fcf6ed

R252 G246 B237

BLACK

100%

#484948

R72 G73 B72

Color Proportions

Build from white as a foundation, and the eye will focus on the message. White should occupy the most space on a page. Color is an accent, imparts Whirlpool Corporation’s cultural tone, reinforces the messaging and is always purposeful.

1

Start with a White Background

2

Choose 1 Core Color
(with its accent)

3

Complete Your Project's Color Palette with Neutrals

Color Guidance

Color Guidance

DO use only one color at a time with its corresponding accent hue and neutrals.

DO NOT use our Core Yellow, Orange or Green colors as a headline. They fail to meet compliancy standards for sufficient color contrast.

Function/Category Palette in Context

BLUE

  • Corporate awards
  • Government relations
  • Investor relations
  • Board of Directors and EC
  • Financial news
  • Technology
  • Company achievements

GREEN

  • Sustainability
  • Social responsibility
  • Volunteering

YELLOW

  • Insights
  • Home trends
  • Design
  • Collaborativve research
  • Products

ORANGE

  • People-centric
  • Employee achievements
  • Engagement
  • Career development
  • People development
  • Inclusion & diversity