We use color to bring approachability and flexibility to our visual identity system as building blocks for compositions. Color enhances design and meaning, but we use it as an accent rather than the main element. Avoid color overload, it dilutes focus. Use these colors exclusively for all corporate communications. It is essential that color remain consistent across all applications without adding
The use of limited color enables us to provide versatility and clarity to visually communicate with our employees. Designs should be mainly comprised of a neutral white background, using color with sufficient contrast for accessibility to create focus.
CORE AND CORRESPONDING ACCENT COLORS
Accomplished Blue is the core corporate color, supported by its corresponding accent color. Additional core colors include Conscientious Green, Universal Yellow, and Empathetic Orange. Each of these colors must be used alone, never together, as purposeful reinforcement to the Whirlpool function, event or purpose. If additional colors are needed, each color has a corresponding accent color to help balance your project.
Build from white as a foundation, and the eye will focus on the message. White should occupy the most space on a page. Color is an accent, imparts Whirlpool Corporation’s cultural tone, reinforces the messaging and is always purposeful.
Start with a White Background
Choose 1 Core Color
(with its accent)
Complete Your Project's Color Palette with Neutrals
DO use only one color at a time with its corresponding accent hue and neutrals.
DO NOT use our Core Yellow, Orange or Green colors as a headline. They fail to meet compliancy standards for sufficient color contrast.
Function/Category Palette in Context
- Corporate awards
- Government relations
- Investor relations
- Board of Directors and EC
- Financial news
- Company achievements
- Social responsibility
- Home trends
- Collaborativve research
- Employee achievements
- Career development
- People development
- Inclusion & diversity