Typography

Fonts       Typography Layout      Quote Specifications             

Corporate Fonts

Mature, modern, approachable, honest and confident. These are the traits portrayed through our font choices: legible sans serifs that are open and easy to read.

Fonts

Nunito Sans (not Nunito) is a versatile and balanced font, with friendly, open character spacing, ideal to portray the heart of our business – improving life at home.

Open Sans is a well-performing font for body text, clear and well balanced with minimal visual noise for both web and print. It provides an excellent reading experience with a wide typographic range of characters. Both are open-source fonts available from Google.

Kicker: All Caps

NUNITO SANS BOLD*

Headline: Title case

Nunito Sans Light*

Subhead: All caps

OPEN SANS SEMIBOLD

Body Copy: Title case

Open Sans Regular

Call to Action (CTA): All caps or title case

Open Sans Bold

*Nunito Sans and Open Sans cover a wide variety of languages and characters, however some alphabets may not be available. Noto Sans may be used for extended characters and alphabets.

Typography Layout

For designs that require a kicker, headline, and/or a subhead, these specifications should be followed.

KICKER

 

2021 ANNOUNCEMENT

HEADER

 

Whirlpool corporation is committed to being the best global kitchen and laundry company

SUBHEAD

 

IN CONSTANT PURSUIT OF IMPROVING LIFE AT HOME

BODY COPY

 

In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2021, the company reported approximately $22 billion in annual sales, 69,000 employees and 54 manufacturing and technology research centers.

CALL TO ACTION (CTA)

 

Visit style.whirlpoolcorp.com

KICKER
Font: Nunito Sans Bold
Size: 1/2 of Headline
Tracking: 50
Case: All caps
Minimum Size: 12pt

HEADLINE
Font: Nunito Sans Light
Case: Upper and lower case

SUBHEAD
Font: Open Sans Semibold
Size: 2/3 of Headline
Tracking: 30
Case: All caps

BODY COPY
Font: Open Sans Regular
Case: Upper and lower case
Minimum Size: 8pt

CALL TO ACTION (CTA)
Font: Nunito Sans Bold
Case: Upper and lower case
Minimum Size: 8pt

Quotes

Quote Specifications

 

A) Quotation Mark
Font:
Nunito Sans Bold | Size: 3X pt size of Quote Headline | Alignment: Left | Color: Core Blue: hex #0d436b

B) Quote Body/Headline
Font: Nunito Sans Light | Alignment: Left | Color: Black or Charcoal Gray hex #505863

C) Author
Font:
Nunito Sans Bold | Size: 1/2X pt size of Quote Headline | Alignment: Left | Color: Core Blue: hex #0d436b