Typography
Corporate Fonts
Mature, modern, approachable, honest and confident. These are the traits portrayed through our font choices: legible sans serifs that are open and easy to read.
Fonts
Nunito Sans (not Nunito) is a versatile and balanced font, with friendly, open character spacing, ideal to portray the heart of our business – improving life at home.
Open Sans is a well-performing font for body text, clear and well balanced with minimal visual noise for both web and print. It provides an excellent reading experience with a wide typographic range of characters. Both are open-source fonts available from Google.
Kicker: All Caps
NUNITO SANS BOLD*
Headline: Title case
Nunito Sans Light*
Subhead: All caps
OPEN SANS SEMIBOLD
Body Copy: Title case
Open Sans Regular
Call to Action (CTA): All caps or title case
Open Sans Bold
*Nunito Sans and Open Sans cover a wide variety of languages and characters, however some alphabets may not be available. Noto Sans may be used for extended characters and alphabets.
Typography Layout
For designs that require a kicker, headline, and/or a subhead, these specifications should be followed.
KICKER
2021 ANNOUNCEMENT
HEADER
Whirlpool Corporation is Committed to Being the Best Global Kitchen and Laundry Company
SUBHEAD
IN CONSTANT PURSUIT OF IMPROVING LIFE AT HOME
BODY COPY
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at Facebook, LinkedIn, Instagram and YouTube.
CALL TO ACTION (CTA)
Visit style.whirlpoolcorp.com
KICKER
Font: Nunito Sans Bold
Size: 1/2 of Headline
Tracking: 50
Case: All caps
Minimum Size: 12pt
HEADLINE
Font: Nunito Sans Light
Case: Upper and lower case
SUBHEAD
Font: Open Sans Semibold
Size: 2/3 of Headline
Tracking: 30
Case: All caps
BODY COPY
Font: Open Sans Regular
Case: Upper and lower case
Minimum Size: 8pt
CALL TO ACTION (CTA)
Font: Nunito Sans Bold
Case: Upper and lower case
Minimum Size: 8pt
Quotes
Quote Specifications
A) Quotation Mark
Font: Nunito Sans Bold | Size: 3X pt size of Quote Headline | Alignment: Left | Color: Core Blue: hex #0d436b
B) Quote Body/Headline
Font: Nunito Sans Light | Alignment: Left | Color: Black or Charcoal Gray hex #505863
C) Author
Font: Nunito Sans Bold | Size: 1/2X pt size of Quote Headline | Alignment: Left | Color: Core Blue: hex #0d436b