Inclusive Design

Typography Do's and Don'ts       Design for People      Accessibility Principles             

Inclusive Design

Our culture of inclusion extends to design, and our collateral and digital communication is committed to making accessibility a consideration, to foster experiences of belonging, and meet/exceed the unique needs of our colleagues, customers and communities. This is a process of continuous growth and improvement.


100% Yellow (1:9:1 ratio) and 100% Orange (1:7:1 ratio) fail compliancy standards at all font sizes. 100% Green fails compliancy standards on all AAA levels and AA normal text, but passes AA compliancy, on large text. Still, do not use green as a headline.

Whirlpool Corp AA-AAA Style Guide Do Not


90% Black passes AAA standards with a contrast ratio of 10:3:1.
50% Black passess AA standards with a contrast ratio of 3:1 for 18 pt text and above, with a regular weight, and 14 pt text and above for a bold weight.

Whirlpool Corp AA-AAA compliant ratios

Focus on the Person, Design for Everyone


  1. Communicating in multiple ways
  2. Varying situations and tailoring the message to include a broad audience
  3. Maintaining simplicity and consistency
  4. Collaboration to overcome personal bias

Consider doing this…

Left-aligned type

White space

Instead of this…

Avoid lengthy blocks of text that limits white space and infringes margins

Avoid all capital letters in paragraphs

Avoid italics and underlines

Accessibility Principles


Color blindness and deficiency affects approximately 8% of men globally, and 1 in 200 women; the impact of color is lost when a user cannot see it or percieves it differently than its intent. Sufficient color contrast for accessibility will help better communicate our messaging through visuals and typography.

Establish at least a 70% difference in color values between background tone and type.

Color overload overwhelms, stick to core palette and accent color. 

Do not use yellow for typography.


  • Dark colors for contrast, links, buttons, and illustrations.
  • Light colors for shading illustrations, creating focus, and data visualization.


Because consistency is important for readers with visual impairments, classic design grids create consistency and structure, and help in processing meaning and content. Presentations and layouts should follow a logical order with both graphic and informational hierarchy, utilizing headlines and subheads. 


Choose paper and printing materials that minimize glare, particularly in instances with heavy text. Matte and uncoated stock is more user-inclusive over glossy, but choosing a warm white over a bright white will help reduce glare. 


To augment legibility, please consider:


  • Left-aligned type is easiest for people to read.
  • Justified text is secondary to left-justification, but can create gaps and inconsistent spacing, leaving ‘rivers’ of white space in text blocks.
  • Use white space and margins.
  • Avoid lengthy blocks of text that run across full pages, which creates difficulty in tracking the starting point of each new line of text.
  • Optimal line spacing is 120%, but should be increased for the abilities of audience as needed.
  • All capital letters should not be used in paragraphs. Use only to emphasize a heading, word, or line.
  • Italics and underlines create visual distractions and should be used only to enhance communication for the reader.