Photos & Videos

Photography to Use       Photography to Avoid      Videography Guidelines         

Photography

PHOTOGRAPHY TO USE

When selecting, shooting and commissioning photography, look for candid images featuring real people and situations to reinforce our brand attributes. Photos should show diversity in gender, ethnicity and age whenever possible; however, it should not feel forced.

Use photography featuring actual employees when possible. For subjects shot in workspaces, use clean, organized, presentable environments and employees unless it complements the story or the nature of the job dictates such.

AUTHENTIC  Unposed and natural, candid images, real people and realistic situations, ‘caught’ in the moment.

TELLS A STORY  Maintains focus on the subject.

HAS PURPOSE  The image elevates the story, and the setting reinforces the plotline.

PHOTOGRAPY TO AVOID

Don’t use:

  • use corporate clichés, instead use realistic situations
  • obvious, generic or silly metaphors

Avoid applying graphic overlays, highly posed imagery, staged emotions and unnatural lighting.

Videography

VIDEO GUIDELINES

Corporate video should be genuine and use well-composed imagery to tell our stories. Videos should engage with audiences and capture the emotion behind improving life at home. Motion elements should be kept short and simple, uniform across all content and shouldn’t detract from our messaging.