Photos & Videos
PHOTOGRAPHY TO USE
When selecting, shooting and commissioning photography, look for candid images featuring real people and situations to reinforce our brand attributes. Photos should show diversity in gender, ethnicity and age whenever possible; however, it should not feel forced.
Use photography featuring actual employees when possible. For subjects shot in workspaces, use clean, organized, presentable environments and employees unless it complements the story or the nature of the job dictates such.
AUTHENTIC Unposed and natural, candid images, real people and realistic situations, ‘caught’ in the moment.
TELLS A STORY Maintains focus on the subject.
HAS PURPOSE The image elevates the story, and the setting reinforces the plotline.
Photography to avoid
- use corporate clichés, instead use realistic situations
- obvious, generic or silly metaphors
Avoid applying graphic overlays, highly posed imagery, staged emotions and unnatural lighting.
Corporate video should be genuine and use well-composed imagery to tell our stories. Videos should engage with audiences and capture the emotion behind improving life at home. Motion elements should be kept short and simple, uniform across all content and shouldn’t detract from our messaging.